Before we start, I posted the solution over on Github, in my account under Polybutton.
A couple years ago at the Boston version of Global Accessibility Awareness Day at Carroll School for the Blind I listened to a visually impaired man tell a story that changed the way I viewed a seemingly small design element, the CTA (call to action).
We’ve all seen them, they usually look like buttons and use action-oriented phrases like: Sign Up, Register and View more. To the human eye these are very interpretable as buttons, very few people would disagree with that, they stand out a great deal from the background, might have rounded corners and even a slight (or comically aggressive) gradient. To a machine reading through the semantic meaning behind them they’re typically links (therein lies the problem). A sign up or register button may link to a page with a form, where a user can enter his or her information to start using a service. A view more button (depending on it’s function) might link to a gallery page where a user can consume more information. The point is, that a link has a very different semantic meaning and function when compared to a button and when the computer and human are not on the same page, we encounter problematic gaps in communication.
Anyway, to continue my story from the Carroll School (can you see where I’m going to take this?)…
Setting the scene, a visually impaired man is on the phone with a sighted user discussing a web page they are both currently visiting. One person is using a screen reader, the other is not. For a better story, we’ll call the sighted user, “Samantha” and the visually impaired gentleman, “Allen.”
Samantha is trying to help Allen register for a new service; she scans the page and finds the register button about halfway down on the right and relays that information to Allen.
“Oh, I see it… you need to click on the register button.”
Allen, using a screen reader, instructs the software to find a button with the text of Register, somewhere in the current document. Because the HTML behind the button is actually a link, the software never finds it, creating a bad user experience for Allen. He’s frustrated and can’t register for the service. Allen gets upset with Samantha, calls her a liar, hangs up the phone and the two long-time best friends never speak again. Their lives are forever ruined because you designed a link to look like a button.
OK, maybe I changed the ending a bit, but the point remains! When the designer, developer, user(s), and software are not on the same page we get experience (and accessibility) problems online. This issue has bothered me for a while, so recently (in the past month or so) I tasked myself with trying to fix it.
- A gross mis-use of HTML, similar to using tables for layout
- A problem in the communication chain with designers to sighted users, and sighted users to visually impaired users.
Because we can’t force users to communicate our ideas exactly how we want (and we shouldn’t), the problem needs to be fixed from a design & development angle and it must conform to how users perceive it. Ultimately it’s our fault for miscommunication the purpose of an interface element to the user. It’s certainly not Samantha’s fault for calling something that looks exactly like a button, a button. And it’s not the software’s fault for not being able to find an element that doesn’t exist.
Let’s see where this little adventure into accessibility experience design took me, shall we?
Setting Parameters for the solution
First thing I needed to do was set some goals for myself in finding a solution that can work for designers, developers, sighted users, and visually impaired users. So I came up with these parameters:
- Needs to meet the goals of a classic CTA (work for designers)
- Needs to use valid HTML (no making shit up)
- Needs to easily inherit natural styling without extra work we’re not used to (intrgrate into current workflow)
- Needs to translate as a button to a sighted user
- Needs to translate as a button to a visually impaired user
- Needs to be keyboard accessible (natural tab index)
Lots of requirements for such a small project, but if the goal is for people to use it, it needs to slide into the current workflow and the barrier to entry needs to be as low as possible.
The main testing benchmarks I have for this experiment is: tabbing through the interface, and using Apple’s Voice Over as my screen reading software (and also common sense).
Building and testing each solution
It was a fairly long road to get to a solution I was happy with, if something didn’t meet even one of the requirements I laid out, I’d have to throw it away. I even threw out a couple just because they felt weird. From here, I’d like to take you through each potential solution and how I, eventually arrived at the Polybutton.
Solution 1: Use a button and wrap it in a form
Solution 1 is something I saw in a (very old) piece of enterprise software I was customizing while I was working a BU. At the time, I thought it was terrible. The basics of it where: wrap every CTA (that looked like a button) in a form with the form action set to it’s destination like this:
<form action="http://www.google.com/"> <button type="submit">Register</button> </form>
Also, it feels super-weird, so I threw it out… moving on.
Solution 2: Stop designing links to look like buttons
My next instinct was to have a conversation with a design team and see if we could come up with a middle ground where there’s a reasonably designed CTA that doesn’t necessarily look like a button. Most problems like this can usually be solved with a short conversation to clear up any misconceptions about where design and implementation affect each other.
I did this, and it actually went very well, we came up with some alternate design solutions of CTAs. Totally awesome, right? Problems being solved by talking about them? Wild concept. There was a little resistance, but with everyone having a common goal of creating a great user experience, it was easy to brainstorm and bounce ideas back and forth.
I do, of course, realize that not every developer has the opportunity to have open dialogs with designers and higher-ups about seemingly small issues like this. Whether it’s a matter of being way too busy to explain the concepts/problems, organizational issues within a company that don’t allow that level of collaboration, or just doing some freelance work where a PSD gets tossed over the fence (this is awful) and you’re expected to code it. For this reason, I can’t in good conscience end the problem with a solution that’s, “stop doing that.”
I’ve always thought, in dealing with users doing something you see as, “wrong” you can fix it in 2 ways:
- Try and force them to do the thing you want (prevent sharing, being reactive to problems, etc)
- Listen to them and make it easier for them to accomplish their goal (e.g. Twitter implementing @ replies and hashtags).
Telling people to, “Stop designing like that,” is totally a legitimate thing (IMO), but there are real benefits in designing CTA to look like a button (I say “button” and not, “clickable,” because blue underlined text is one of the most clickable things on the Web and it looks nothing like a button). With that in mind, I wanted to find some happy middle ground so the solution is a little easier to integrate into the normal design process.
I also feel like offering a communication solution isn’t quite as scalable as a tangible solution. So onward I went…
Solution 3: Nesting links and buttons
In tooling around the Web one day I noticed that someone (my apologies, I can’t remember exactly where) had dealt with this problem by wrapping CTA links in a button:
<button type="button"> <a href="http://google.com">Register</a> </button>
This solution looked very promising; it surprisingly executes the link, and you can find it with a screen reader via the button element wrapping it. I was curious about how far this could go, so I tried the inverse of a button wrapped in a link:
<a href="http://google.com"> <button type="button">Register</button> </a>
To solve the tabbing issue, I tried adding a tabindex of -1 to the button element. This makes the link the only thing that can be focused upon.
<button type="button" tabindex="-1"> <a href="http://google.com">Register</a> </button> <a href="http://google.com"> <button type="button" tabindex="-1">Register</button> </a>
This version actually solved the button and the tabbing problems for me, so I starting working with some CSS objects to see if it was easy to style. It certainly wasn’t difficult, but there was some weirdness in the nesting because I wanted to use a fairly standard convention of creating a css “.button” class. This all felt a like a little too much unnatural work to me, so I was learning towards dropping it. Just for kicks (and because it was really close to a solution), I ran it through a screen reader only to find that it failed miserably.
Because the tabindex was set it wouldn’t read the buttons, and if I removed the tabindex, it was the same tabbing problem as before. So it failed anyway and I was back at square 1.
Solution 4: Using an HTML polyfill, to generate proper markup & function
With that, I began building out a new markup structure, which I could modify with an the polyfill. This is ultimately where I landed for my best solution.
<span data-accessible="button" data-type="button" data-value="Register" data-href="http://www.google.com" data-class="button"> <noscript> <a href="http://www.google.com" class="button" rel="button">Register</a> </noscript> </span>
Breaking down the Polybutton markup
Let’s take a moment to break down the Polybutton elements so we’re on the same page with what’s happening the the HTML.
I chose to use a span because there’s no real semantic meaning behind it, and it’s default display state of inline wouldn’t interrupt the natural flow of the layout while allowing the button styles to come through. A very unobtrusive element overall.
This is the custom data attribute I chose as a trigger for the polyfill. At first I was using data-button=”accessible”, but I changed it to data-accessible=”button” so I could possibly add more elements into the accessibility script for the future.
data-type=”button / reset / submit”
Data-type sets the type of button that will get generated, even though there isn’t much reason to use anything other than “button” in this attribute, I wanted to open it up for any future possibilities.
The data-value attribute is the text that gets outputted with the final generated button.
Data-href is the URL where the button/link should go when it’s ultimately clicked by the end user.
This is the CSS class you want to use on the button, this makes it inherit the normal styles you would use on a button. I close to use a data attribute instead of a straight class just to make sure the normal button CSS didn’t get applied to the
<span> when the button is generated.
Is the problem solved? Can you use the Polybutton?
Yeah, totally. Well, maybe not, “solved,” but I think it’s OK for now and I think this is a great jumping off point for the future of these commonly used design elements.